宠物经济这么火，侯毅的鲜食店为什么开不下去了？

Core Insights - The pet economy is a significant highlight in the current consumer market, but it also has its pitfalls, as evidenced by the impending closure of Pet&Fresh, founded by Hou Yi, who previously innovated in retail [1][2] - Despite the challenges faced by Pet&Fresh, the pet economy continues to thrive, with a notable increase in consumer spending on premium pet products, as highlighted in the Tmall Double 11 report [1][2] Industry Trends - There is a clear trend of consumption upgrading in the pet industry, particularly in pet food, with a growing preference for high-end products such as wet food and freeze-dried options [2][4] - Over 80% of pet owners have adopted a scientific feeding habit, indicating a shift from merely filling pets' stomachs to providing quality nutrition [2][4] Business Viability - The distinction between good, bad, and pseudo-businesses in the pet industry is crucial, with essential products like pet food and healthcare being the most viable [3][4] - Many businesses attempting to enter the pet market without a deep understanding of pet ownership and consumer behavior may struggle, as seen with Pet&Fresh [3][4] Consumer Behavior - The pet industry is characterized by a shift in consumer behavior, where pet owners are willing to spend more for emotional value, leading to a decrease in the Engel coefficient for pet spending [6][8] - The online shopping channel remains dominant in the pet market, with 68.1% of pet owners preferring to purchase products online [5][6] Retail Dynamics - The physical retail space for pet products faces challenges, particularly in terms of location and foot traffic, which are critical for success [9][11] - The lack of interactive and social elements in physical pet stores can hinder customer engagement and repeat business [12][15] Conclusion - The failure of Pet&Fresh can be attributed to its inability to adapt to the competitive landscape of the pet industry, where understanding consumer needs and preferences is essential for success [16]