“上场运动、下场消费”成为消费新选择 老厂房向“新”向“智”催生新场景

Core Insights - The transformation of old factory areas in Shijiazhuang into vibrant urban landmarks highlights a trend in urban renewal and adaptive reuse of industrial spaces [1][8] - The newly renovated smart sports venue has become a popular destination, operating 24/7 and featuring advanced facilities that cater to diverse consumer needs [12][14] Group 1: Venue Features - The smart sports venue occupies a renovated 12,000 square meter space, previously a coal machinery factory, now housing 20 sports courts [8][10] - The venue includes dedicated areas for children and offers a variety of sports such as badminton, basketball, and football, attracting a wide range of users [6][4] - Advanced technology allows users to book courts via a WeChat mini-program, with automated lighting and other smart features enhancing the user experience [12][14] Group 2: Popularity and Usage - Since October, over 33,000 visits have been recorded at the venue, with a single-day peak of over 5,000 visitors, indicating high demand [14] - The venue's success has led to an influx of sports-related businesses setting up nearby, further enhancing the area's appeal [16] Group 3: Broader Urban Development - The renovation of this sports venue is part of a larger initiative in Shijiazhuang, where three additional old factory sites are being transformed into comprehensive commercial centers that integrate sports, entertainment, and dining [23][18] - The overall trend reflects a growing interest in "sports + consumption" models, creating new urban experiences for residents [23]