小票根串联光影与生活 “链式体验”释放“影视文化+文旅消费”新活力

Group 1 - The 2025 China Golden Rooster and Hundred Flowers Film Festival is being held in Xiamen, Fujian, featuring the "Golden Rooster XR Film Exhibition" which showcases films created using XR technology, highlighting the integration of technology in film art [1][3] - The XR Film Exhibition has received over 60 submissions from various countries and regions, including 12 films shortlisted for final evaluation, allowing audiences to experience immersive viewing through head-mounted displays [3][5] - XR technology is revolutionizing film creation and viewing, with new digital synthesis tools being developed by universities to assist in pre-production, and discussions on the future of immersive content taking place during the festival [5][6] Group 2 - The festival features 158 films from both domestic and international sources, screened across 20 partnered cinemas in Xiamen, enhancing audience engagement through premiere events and interactions with filmmakers [6][10] - The event has positively impacted local tourism, with hotels offering extended check-out times and special benefits, contributing to increased foot traffic in the area since November [8][10] - To enhance the cultural experience, the festival has launched 10 film tourism routes connecting various filming locations, allowing citizens and tourists to engage with the film industry in their daily lives [12]