2025年为什么AI不推荐你？B2B企业的GEO实战报告

Core Insights - The report emphasizes the necessity for B2B companies to transition from traditional marketing to an "AI-focused content strategy" to thrive in the evolving competitive landscape driven by AI recommendations [1][2][4]. User Behavior Transformation - User purchasing behavior has shifted from "searching keywords" to "directly asking questions," with AI becoming the primary decision-making advisor [1][3]. - In the B2B sector, the customer procurement journey has evolved from a linear "search path" to a multidimensional "information review," necessitating proactive engagement with AI's "trust evaluation" [1][3]. Reasons for AI Non-Recommendation - The report identifies four main reasons why AI may not recommend a business: insufficient presence, lack of content clarity, absence of trust, and non-compliance with AI content format standards [2][3]. - Businesses must systematically address these foundational issues to enter AI's "recommendation pool" [2]. GEO Strategy Introduction - The report introduces the "GEO" strategy, which focuses on systematic content development and technical optimization to position businesses as authoritative sources for AI-generated answers [2][3]. - The transition from SEO to GEO represents a paradigm shift in content strategy, emphasizing trust through the E-E-A-T principles (Experience, Expertise, Authority, Trustworthiness) [2][3]. Implementation Pathway - A clear three-step GEO implementation pathway is proposed: assessing current performance through metrics like "AI visibility, citation rate, and recommendation rate," building brand authority through comprehensive content production and distribution, and continuously optimizing content strategies through monitoring and competitive analysis [3][4]. - Emphasis is placed on creating expert entities, as content authored by recognized experts significantly enhances trust signals [3]. Ultimate Goal of GEO Strategy - The ultimate goal of the GEO strategy is to ensure that brand and expert names frequently appear in AI-generated answers and industry reports, thereby establishing authority in the digital realm [4][5]. - In the context of AI reshaping information distribution, the value of content is no longer limited to being "read" but extends to being "cited" [5].