新场景、新体验、新创意点亮“冰雪+” “冷”资源乘势而上激活消费热力

Group 1 - Multiple ski resorts in Xinjiang have opened for the new snow season, enhancing the experience with improved night lighting for visitors [1][3] - The Baiyun Ski Resort in Urumqi officially opened on November 14, attracting snow enthusiasts from various regions [3] - Xinjiang plans to launch over 500 unique cultural and tourism activities this snow season to diversify ice and snow tourism experiences [7] Group 2 - The Alshan Ice and Snow Festival has commenced, themed "Ice and Snow Daxinganling, Fairy Tale Alshan," featuring a variety of special ice and snow activities to attract tourists [8] - The festival offers multiple ice and snow experience products, including performances and interactive projects like snowmobiles and snow dragon boats [11] - From winter 2025 to March 2026, Inner Mongolia will introduce 159 cultural tourism activities, 45 premium routes, and 48 sports events across major ski resorts and scenic spots [13]