多维度观察楼市新变化、新特征·政策“组合拳”显效发力 全方位激活楼市活力

Core Insights - The overall decline in commodity housing sales has narrowed, with a continuous decrease in unsold inventory for eight months, indicating a stabilization in the real estate market [1][12][19] - A series of real estate policy optimizations in 2025 have positively impacted market confidence, leading to increased buyer interest and activity [4][6][12] Sales Performance - From January to October 2025, the total transaction volume of new and second-hand homes nationwide decreased by only 1.9% year-on-year, reflecting market stability [8][16] - Major cities like Shenzhen, Wuhan, and Xiamen have seen year-on-year increases in transaction volumes for both new and second-hand homes [8][18] Market Dynamics - The second-hand housing market is becoming the mainstay of transactions, with a 4.7% year-on-year increase in transaction area for second-hand homes, accounting for 45% of total transactions [18][21] - The demand for improved housing is being met by policies that increase housing provident fund loan limits and provide purchase subsidies [21][22] Land Market Trends - Local governments are actively optimizing land supply structures to boost developer confidence, with significant increases in land transaction volumes in major cities [22][25] - The total land acquisition amount for the top 100 real estate companies reached 783.8 billion, a year-on-year increase of 26.4% [25] Policy Measures - Over 60 cities have introduced housing purchase subsidies or "old-for-new" policies to support rigid and improved housing demand [29][31] - Cities are enhancing housing credit and provident fund policies to support reasonable housing consumption, with adjustments made in cities like Shanghai and Beijing [36]