KWEICHOW MOUTAI(SH:600519) Xin Lang Ke Ji·2025-11-16 09:57Core Viewpoint - Douyin has shut down all unauthorized Moutai stores, leading to increased market attention and a rise in the number of links for Moutai products on the platform [2][5]. Group 1: Douyin's Actions - Douyin's recent actions to clean up unauthorized Moutai sales are seen as a necessary step to protect its reputation and ensure compliance with platform policies [2][6]. - Following the crackdown, many stores that were found to have no violations are being gradually unblocked, indicating a return to normalcy for compliant sellers [2][6]. Group 2: Moutai Pricing Dynamics - The price of 53-degree Flying Moutai on e-commerce platforms has shown signs of fluctuation, with prices ranging from 1,600 to 1,800 yuan, and some stores offering it at around 1,499 yuan [2][5]. - The average retail price for 500ml Flying Moutai increased by 5 yuan to 1,841 yuan after the cleanup on November 16 [6][8]. Group 3: Market Implications - Analysts suggest that Douyin's intervention helps stabilize Moutai's pricing and prevents further price erosion that could harm offline distributors [5][6]. - Moutai has proactively adjusted its supply strategy, delaying its release plans to manage market dynamics better and maintain price stability [9][10]. Group 4: Future Outlook - The market is expected to see a slight price increase for Moutai products as the peak consumption season approaches, although some products may still experience price discrepancies [10].