库克被曝不当苹果CEO了

Core Viewpoint - Apple CEO Tim Cook may resign as early as next year, with hardware engineering senior vice president John Ternus seen as the likely successor [1][4][5] Group 1: Leadership Transition - Apple is reportedly accelerating the search for Cook's successor, with Ternus being the front-runner [1][5] - Cook is expected to remain in his position until at least the end of January, prior to the next quarterly earnings report [4][5] - The company is preparing for a significant personnel change, with multiple senior executives potentially retiring or leaving next year [5][8] Group 2: Tim Cook's Tenure - Cook has been CEO since 2011, leading Apple to grow its market value from $350 billion to $4 trillion [5] - Under his leadership, Apple became the first publicly traded company to reach a market capitalization of $1 trillion in 2018 and $3 trillion in 2022 [5] Group 3: John Ternus's Background - Ternus, aged 50, has a mechanical engineering background and joined Apple in 2001 during a pivotal time for the company [6][7] - He has held various positions, including vice president of hardware engineering, and was promoted to senior vice president in 2021 [7] Group 4: Strategic Direction - Ternus's technical expertise aligns with Apple's shift from focusing on ecosystem development to hardware technology [8] - Analysts suggest that the high standards set by previous CEOs like Jobs and Cook will be a challenge for Ternus [8] Group 5: AI Strategy - Apple has been criticized for its lower investment in AI compared to competitors like Meta and Microsoft, lacking a clear AI strategy [9] - Despite this, Apple has allocated "billions" for a self-developed cloud-based large model expected to launch in 2026 [11] - The company has faced talent losses in its AI division, with key executives leaving for competitors [11]