许阳阳接任总裁，达利食品下一步怎么走

Core Viewpoint - Dali Food Group has officially transitioned leadership to Xu Yangyang, daughter of founder Xu Shihui, marking a significant generational change after 36 years of operation [1] Group 1: Company Background - Dali Food was founded in 1989 by Xu Shihui in Quanzhou, Fujian, initially as Huian Meili Food Factory [3] - The company became a leading player in the domestic food and beverage industry by imitating successful products and adopting a low-price strategy to reach a broader consumer base [3] - Xu Yangyang has 17 years of experience within Dali Food, having held various key positions and contributing to significant company milestones [3] Group 2: Leadership Transition - Xu Yangyang, born in 1983 and a graduate of Xiamen University, returned to China in 2008 after studying in the UK and started from grassroots positions [3] - Under her leadership, Dali Food successfully completed its IPO on the Hong Kong Stock Exchange in 2015, achieving the largest IPO in the global consumer goods sector that year [3] - In 2017, she identified the potential in the plant-based market, launching the "Dou Ben Dou" soy milk brand and repositioning Dali Food towards innovation and industry leadership [3] Group 3: Current Challenges - Dali Food has faced declining revenues since reaching a peak of 22.294 billion yuan in 2021, with projected revenues of 19.957 billion yuan in 2022, 18.86 billion yuan in 2023, and 18.07 billion yuan in 2024 [4] - The company delisted from the Hong Kong Stock Exchange on September 1, 2023, due to low stock prices and trading volumes that did not reflect its true value [4] - Despite launching innovative products like "Dou Ben Dou" and "Mei Bei Chen," revenue growth in the family consumption segment has slowed significantly, with a 1.9% increase to 3.705 billion yuan in 2022 compared to a 22.7% growth in 2021 [4] Group 4: Strategic Outlook - Dali Food is pursuing a health-oriented strategy, introducing new products such as "Chao Ye" sugar-free tea and "Ni Ji Shui" wellness water, but these have yet to achieve significant sales [5] - Analysts suggest that Xu Yangyang's leadership comes at a critical juncture, as the company needs to better understand and meet the core demands of younger consumers [5] - Experts recommend that Dali Food should shift its strategy to enhance R&D investment, develop unique core products, strengthen brand identity, and optimize market positioning to cater to diverse consumer needs [5]