Bei Jing Shang Bao·2025-11-16 15:40Core Insights - Mingsheng, a professional sports nutrition brand under Mengniu Group, has completed nearly 100 million yuan in Series A financing, led by Xianle Health with participation from Mengniu Venture Capital and Hillhouse Capital [1][2] - The financing aims to enhance Mingsheng's market expansion and product innovation in the sports nutrition sector, leveraging both industrial capital and parent company resources [1][2] Company Overview - Mingsheng specializes in providing comprehensive nutrition solutions for sports enthusiasts, covering various scenarios such as pre, during, and post-exercise nutrition [1] - It has become one of the few brands in China to meet the nutritional needs of endurance sports like marathons and triathlons, achieving over 300% growth in performance [1][3] Investment Details - Xianle Health, a leading global provider of nutrition and health food solutions, leads the investment and will offer collaborative support in supply chain, evidence-based nutrition research, and product development [1][2] - Hillhouse Capital brings extensive industry investment experience and cross-industry resource synergy to support Mingsheng's growth and innovation [2][4] - Mengniu Group, as the controlling shareholder, has previously provided R&D platforms, supply chain support, and quality control systems to Mingsheng [2][4] Market Potential - The Chinese sports nutrition food market is projected to reach 9.71 billion yuan in 2024 and grow to 20.93 billion yuan by 2030, indicating a potential doubling in size over six years [3] - The whey protein market is expected to reach 17.82 billion USD globally by 2032, driven by increasing demand for sports nutrition supplements [3] - The market is currently in a "small base, fast growth" phase, with significant growth potential as the core consumer group expands due to the popularization of fitness concepts [3]