杭州市余杭区 以“微短剧+”激活文化产业发展新引擎

Core Insights - The article highlights the recognition and achievements of micro-short drama productions and companies in Yuhang District, Hangzhou, showcasing their strong capabilities in the cultural industry [1][2][3] Group 1: Industry Recognition and Achievements - Notable works such as "Copper Sparrow Pavilion" and "Original Sin" have been included in the National Radio and Television Administration's list of excellent online audio-visual works for 2024 [1] - The viewing figures for "Moonlight Rust" and "Zhi Zhi Fu Zhi" on the Hongguo APP have surpassed 1 billion [1] - Qingrong Media was recognized as an "Excellent Micro-Short Drama Production Company" at the 2025 "Hengdian Micro-Short Drama Night" awards [1] Group 2: Content Innovation and Cultural Integration - Yuhang's micro-short drama industry is driven by innovative themes, forming a diverse content matrix that includes non-heritage, legal education, and entrepreneurship [1] - The integration of culture and tourism is a unique path explored in micro-short drama content creation, with works like "The Unruly Hero" and "Jade Dream" highlighting local attractions [1] Group 3: Technological Empowerment and Global Reach - The micro-short drama industry in Yuhang leverages technological innovation, implementing an "AI + Culture" dual-drive model to enhance quality and efficiency [2] - The "Short Drama AI Intelligent Body" developed by Judian Network reduces production costs from 300,000-500,000 yuan to 80,000 yuan per short drama [2] - Over three years, Judian Network has produced more than 700 self-made short dramas with nearly 200 billion views, reaching millions of users globally in eight languages [2] Group 4: Policy Support and Ecosystem Development - Yuhang has established a comprehensive support system for the micro-short drama industry, including a 200 million yuan development fund and a series of supportive policies [3] - The establishment of a "one-stop service hall" and an online comprehensive service platform aims to streamline cultural export processes for enterprises [3] - The region has formed a complete service system from creation to review, promoting the transformation from a filming location to a micro-short drama innovation hub [3]