2025中国新媒体大会内容创新论坛举办——强化阵地意识 激活传播效能

Core Insights - The 2025 China New Media Conference focused on practical paths to enhance the influence and communication power of mainstream media [1] Group 1: Key Themes from the Conference - The importance of strengthening ideological positions and guiding public opinion was emphasized by a member of the Chinese Journalists Association [1] - Media creators shared experiences on creating integrated media works and systematic transformation, highlighting the success of the documentary "One Night" which garnered over 1.1 billion views on its platform [2] - The need for mainstream media to maintain content integrity and produce high-quality works was reiterated, with a focus on creating "big masterpieces" that balance quality and audience engagement [2] Group 2: Practical Strategies Discussed - The conference discussed the necessity of user-centered thinking to better understand audience needs and create a larger "common circle" [1] - The role of technology in enhancing communication effectiveness and creating a "fusion accelerator" was highlighted [1] - Media account managers shared practical tips on improving writing style, user engagement, and IP development to attract more followers [2]