中原消费金融：布局消费新模式 “豫”见金融新力量

Core Viewpoint - The article emphasizes the critical role of financial services in boosting consumption and unleashing domestic demand potential, particularly in the context of Henan's economic growth strategy [2]. Group 1: Financial Initiatives and Consumer Engagement - Zhongyuan Consumer Finance is actively implementing various offline activities to stimulate consumption, aligning with national policies aimed at expanding domestic demand [2]. - The company has introduced a "Double Eleven Carnival" event, integrating e-commerce with promotional activities, which attracted 12,300 users and resulted in over 8,800 lottery draws, enhancing platform engagement [3]. - Through a "subsidy and benefit" model, Zhongyuan Consumer Finance has provided financial support to 3.31 million users, offering over 44.73 million yuan in benefits [3]. Group 2: Innovative Financial Products - The company has launched a unique "28-day interest-free borrowing" feature, benefiting 1.43 million users and saving them 13.74 million yuan in interest fees [4]. - Zhongyuan Consumer Finance is focused on integrating financial services into various consumer scenarios, enhancing the connection between finance and consumer needs [5]. Group 3: Loan Distribution and Market Focus - As of Q3 2025, the loan balance in key consumer sectors reached 23.453 billion yuan, accounting for 55.98% of total loans, with home renovation, rental, and entertainment being the primary consumption areas [6]. - The company aims to deepen its response mechanisms and innovate service models to provide effective financial support, contributing to economic growth [6].