抖音“关停”茅台店铺后续：大量店铺已恢复

Core Viewpoint - The recent shutdown of unauthorized Moutai stores on Douyin has led to a restoration of many shops, indicating a mutual benefit for both Moutai and Douyin in managing pricing and brand integrity [2][3][4]. Group 1: Douyin's Actions - Douyin has shut down all unauthorized Moutai stores, which has drawn significant market attention [2]. - Following the shutdown, many stores have begun to restore their Moutai product listings, with prices for 53-degree Flying Moutai generally ranging from 1600 to 1800 yuan [2]. - The platform's actions are seen as a way to prevent the sale of counterfeit products and protect its reputation [3][4]. Group 2: Moutai's Pricing Strategy - The price of 53-degree Flying Moutai has been fluctuating, with recent reports indicating a drop below 1700 yuan for wholesale prices [3]. - Moutai has been proactive in managing its pricing strategy, including delaying its November release plan to stabilize market prices [3][4]. - The company aims to create a sustainable ecosystem that benefits all stakeholders, emphasizing value management and market stability [6][7]. Group 3: Market Dynamics - The collaboration between Douyin and Moutai is viewed as a corrective measure to address the issue of price erosion caused by aggressive discounting on e-commerce platforms [3][4]. - Analysts suggest that the recent price adjustments and store restorations will help Moutai regain control over its pricing strategy and inventory management [4][5]. - The overall market for Moutai products is expected to see slight price increases leading up to the Spring Festival, although some products may still experience price discrepancies [7].