Core Insights - Blue Moon demonstrated strong performance during this year's Double Eleven shopping festival, confirming its market influence in consumer promotions [1] Group 1: Sales Performance - On JD platform, Blue Moon topped four key rankings in the clothing cleaning category, including both self-operated and cumulative sales, leading in both self-operated and third-party store channels [1] - On Vipshop, Blue Moon ranked first in the home cleaning and daily chemical industry GMV rankings [1] - On emerging platforms, Blue Moon achieved significant success, securing the top position in both household cleaning and clothing cleaning brand rankings on Douyin, and leading in clothing cleaning brand sales on Kuaishou [1] Group 2: Brand Strength - The impressive results during Double Eleven further validate Blue Moon's strong brand power and development potential [1] - The company's ability to perform well across traditional e-commerce and emerging platforms reflects its deep penetration in consumer lifestyles and sustained leadership over competitors [1]
蓝月亮(6993.HK)双11：传统电商和新兴平台双领跑 品牌实力与潜力强劲
Ge Long Hui·2025-11-17 01:07