强化阵地意识 激活传播效能

Core Insights - The 2025 China New Media Conference focused on the theme of "transformations in all-media production and dissemination," aiming to enhance the influence and communication power of mainstream media [1][2]. Group 1: Key Themes from the Conference - The conference emphasized the need for mainstream media to strengthen their position and guide public opinion effectively, ensuring they remain a "fixed star" in the media landscape [1]. - There was a call to activate user-centric thinking, accurately identify audience needs, and create a larger "common circle" of engagement [1]. - The importance of technological empowerment was highlighted, with a focus on enhancing communication efficiency and creating a "fusion accelerator" for media [1]. - A recommendation was made to internalize evaluation systems to encourage innovation and effectively utilize a "command stick" for media operations [1]. Group 2: Successful Media Initiatives - The People's Daily New Media Center's documentary "Overnight" on the 77th anniversary of the Marco Polo Bridge Incident achieved over 1.1 billion views on its own platforms, showcasing a focus on individual stories and historical details [2]. - Hunan Daily's report "Finding William Taylor" resonated widely, with the deputy editor emphasizing the need for mainstream media to maintain content integrity and produce high-quality, high-traffic "big masterpieces" [2]. - In a session on popular media accounts, six media account managers shared practical experiences and strategies for improving writing style, user engagement, and IP development to increase follower counts [2].