数智技术赋能媒体融合发展

Core Insights - The 2025 China New Media Technology Exhibition showcases advancements in AI-driven content creation and interactive experiences, emphasizing efficiency, intelligence, and user engagement [1][2]. Group 1: AI-Driven Content Creation - The People's Daily has developed an AI editing system that integrates various AI capabilities, allowing a single user to manage the entire news production process, significantly reducing the need for team collaboration [1]. - The AI editing department has undergone six iterations since 2020, enabling comprehensive coverage of content management, production, distribution, and monitoring, resulting in widely circulated media works [1]. - During the recent National People's Congress, the AI editing department produced a short film titled "Protagonist," which achieved over 600 million views online within four days [1]. Group 2: Interactive and Immersive Experiences - Hunan Broadcasting and Television Group introduced "Shan Hai Ling Tong," an intelligent terminal designed for cultural and tourism applications, which utilizes voice recognition and virtual avatars to enhance user interaction with cultural artifacts [2]. - The digital persona acts as a cultural guide, providing personalized explanations and facilitating an engaging learning experience through 3D visualizations and natural interactions [2]. - Mango TV showcased a robot named "Xiao Jiu," capable of performing various tasks and interacting with audiences in multiple languages, highlighting advancements in embodied intelligence and content production [2].