向世界发出冰雪邀约

Core Viewpoint - The "100-Day Action Plan for Winter Ice and Snow Tourism in Heilongjiang Province (2025-2026)" aims to establish Heilongjiang as a world-class ice and snow tourism destination, enhancing visitor experiences through a series of initiatives and product offerings [2][4]. Group 1: Ice and Snow Tourism Development - The "100-Day Action" will run from November 8, 2025, to February 28, 2026, under the brand "Crown of Ice and Snow, Beautiful Longjiang," focusing on ten enhancement actions [2]. - The 27th Harbin Ice and Snow World will cover an area of 1.2 million square meters, using 400,000 cubic meters of ice and snow, the largest in history [3]. - The Sun Island Snow Expo and Songhua River Ice and Snow Carnival will also feature extensive attractions, contributing to a triad of major ice and snow tourism sites [3]. Group 2: Diverse Tourism Experiences - A multi-layered, comprehensive ice and snow product matrix will be developed, featuring ten themed routes that allow visitors to experience various attractions across the province [4]. - The integration of cultural and tourism experiences will be emphasized, with events like the original musical "Under the Nightfall of Harbin" and performances by renowned artists scheduled for the winter season [5][6]. Group 3: Service Enhancements - The introduction of "warm stations" along popular tourist routes will provide amenities such as hot drinks and charging stations, enhancing visitor comfort [7]. - A new credit evaluation platform for travel agencies and tour guides has been launched, allowing tourists to select reliable service providers based on their ratings [8]. - The province is committed to improving service quality through various measures, including multilingual support and emergency services, ensuring a welcoming environment for both domestic and international tourists [8].