AI漫剧走向MCN模式

Core Insights - The AI comic drama industry is rapidly adopting the MCN (Multi-Channel Network) model, with major platforms like Kuaishou, iQIYI, Bilibili, and Douyin launching initiatives to support creators and reduce entry barriers [1][2][4][9] - The shift to an account-based model allows platforms to alleviate financial pressures associated with high production costs, transferring responsibility to individual content creators [2][8][16] Group 1: Industry Developments - Kuaishou initiated the "Inspiration New Era AIGC Investment Plan" in September, offering substantial resources for AI comic drama projects [1] - iQIYI and Bilibili followed with their own plans to encourage diverse creators, focusing on low-threshold collaboration and revenue sharing [1][4] - Douyin updated its incentive policies for high-quality comic dramas, enhancing support for the monetization process [1] Group 2: Market Dynamics - The short drama market has become increasingly competitive, with nearly 40% of new productions failing to recoup costs in the first half of the year [2][4] - Rising production costs for live-action dramas, averaging around 500,000 yuan, have prompted platforms to seek new operational models [4][8] - The AI comic drama model offers a solution by enabling low-cost, flexible content creation, which is essential for platforms facing user retention challenges [4][8][9] Group 3: Advantages of AI Comic Dramas - AI comic dramas can quickly adapt to market trends and user feedback, allowing for rapid content iteration and lower production costs [7][15] - The ability to create reusable digital assets enhances the potential for long-term IP development, contrasting with the limitations of live-action productions [7][8] - The current environment allows for a significant increase in supply, with over 5,000 AI comic dramas launched in six months, reflecting an 83% month-over-month growth rate [15] Group 4: Future Outlook - The transition to an account-based model is seen as a strategic move to build a sustainable creator ecosystem, reducing reliance on subsidies over time [16] - As the market matures, the focus will shift to achieving profitability through content quality rather than initial financial incentives [16]