天猫实现四年来双11最好增长,线上消费ETF基金(159793)红盘向上
Sou Hu Cai Jing·2025-11-17 02:18

Core Insights - Tmall achieved its best growth in four years during the Double 11 shopping festival, with nearly 600 brands surpassing 100 million in sales and significant year-over-year growth for many brands [1] - The China Securities Index for online consumption shows mixed performance among its constituent stocks, with BlueFocus leading the gains [1][2] - Structural opportunities in the consumption chain are emerging due to ongoing growth policies, with service consumption and online shopping showing resilience [1] Group 1: Tmall Double 11 Performance - Tmall's Double 11 event saw 34,091 brands doubling their sales compared to last year, with 18,048 brands growing over three times and 13,081 brands growing over five times [1] - Major brands like Apple, Haier, and Xiaomi each surpassed 1 billion in sales during the event [1] - Tmall's president attributed the growth to support for quality brands and significant consumer investment [1] Group 2: Online Consumption Index - The CSI Online Consumption Theme Index includes 50 companies involved in online shopping, digital entertainment, online education, and telemedicine [2] - As of October 31, 2025, the top ten weighted stocks in the index accounted for 55.69% of the total index weight [2] - The top stocks include Alibaba, Tencent, and Kuaishou, with Alibaba holding an 11.77% weight despite a slight decline [4]