4亿银发群体催生电商新机遇，梦饷科技打造银发私域服务新模式

Core Insights - The aging population in China is expected to reach 400 million by 2035, with the silver economy projected to account for over 10% of GDP, becoming a new engine for high-quality economic development [3] - The e-commerce industry is exploring how to effectively promote and develop the silver economy, focusing on creating an age-friendly consumption and service ecosystem [3][6] Group 1: Market Opportunities - Eight core opportunity areas in the silver economy have been identified: health care, age-friendly home products, elderly care services, smart elderly devices, silver retail, elderly education, senior tourism, and silver finance [3] - Currently, the silver demographic accounts for 18% of retail e-commerce sales, with the "active silver" group aged 60-75 making up 60% of this segment [3][6] - By 2035, the proportion of the silver population in e-commerce is expected to rise to 35% [3] Group 2: Challenges in E-commerce - The silver consumer group faces significant challenges in e-commerce, including issues with false advertising, difficulty in after-sales service, and decision-making challenges [5] - Existing e-commerce platforms are primarily designed for younger users, which complicates the online shopping experience for the elderly [5] Group 3: Innovative Solutions by Companies - Dreamxiang Technology is innovating in the silver economy by creating a private domain e-commerce ecosystem tailored for the elderly, utilizing a network of over one million private domain leaders and a robust supply chain [6][8] - The company has developed a comprehensive solution that includes a supply chain covering over 40,000 brands across 16 categories, ensuring a rich variety of products that meet the needs of the elderly [6] - Dreamxiang Technology employs a dual-mode approach combining private domain live streaming and AI hardware to enhance the shopping experience for the elderly [6][8] Group 4: Community Engagement and Support - The company has launched a "Silver Entrepreneurship Program" to support retirees and community workers in starting their own private domain businesses, resulting in thousands of elderly leaders achieving flexible employment [7] - Success stories include a middle-aged store owner who has turned her private domain business into a full-time career, generating over one million in income [7] Group 5: Future Directions - Dreamxiang Technology aims to deepen its focus on the silver economy by creating age-friendly consumption scenarios, enhancing product display and purchasing processes, and fostering collaborations with local brands [8] - The company plans to continue exploring innovative models and quality services to activate the consumption potential of the elderly and promote the silver industry towards scale, quality, and diversification [8]