WHARF HOLDINGS(HK:00004) 3 6 Ke·2025-11-17 03:45Core Insights - The article discusses the transformation of Chengdu IFS from a high-end serviced apartment to residential sales, marking the first time in 18 years that the property will be sold to the public [2][3]. Group 1: Property Details - Chengdu IFS, developed by Kowloon Warehouse, was acquired in 2007 for a total price of 7.24 billion yuan, setting a record for land prices in Chengdu at that time [3]. - The property encompasses a total area of 760,000 square meters, including a shopping center and four towers, with the residential product "Guojin Haoting" set to be sold, covering approximately 76,000 square meters [3][5]. - The upcoming sale includes nearly 200 units, with sizes ranging from 250 to 400 square meters for large flat products and 600 square meters for customized products, with expected average prices exceeding 10 million yuan [5][6]. Group 2: Market Context - The high-end residential market in Chengdu is expected to see a significant increase in supply, with an estimated 4,500 to 5,000 new homes priced over 10 million yuan projected for 2025 [7]. - In the first half of the year, the transaction volume for high-end residential properties reached 983 units, a year-on-year increase of approximately 115.5%, nearing the total for the entire previous year [7]. - The average transaction price for new homes in Chengdu reached 21,128 yuan per square meter in October, marking an 11.1% month-on-month increase and a 20.95% year-on-year increase [7][8]. Group 3: Competitive Landscape - The competitive landscape for high-end properties is intensifying, with numerous projects vying for market share, necessitating upgrades in product offerings, layout, and smart home features [7][8]. - The average price in the Jinjiang District, where Chengdu IFS is located, is approximately 49,800 yuan per square meter, indicating a strong demand for high-end products in the area [8].