专用车产业迎来从“规模致胜”到“价值引领”关键转折

Core Insights - The specialized vehicle industry is crucial for rural revitalization, national economic construction, and public safety, undergoing significant transformations in product management, industry structure, and market environment [1] - The 2025 Specialized Vehicle Industry Development Forum highlighted the themes of "collaboration, reshaping, and win-win" for the industry [1] Group 1: Trends in the Industry - The industry is experiencing three major trends: electrification, intelligence, and internationalization, with a focus on long-term governance, standard revisions, and access regulations [3][4] - By 2024, China's sales of new energy specialized vehicles are expected to exceed 300,000 units, with a penetration rate of nearly 30%, and projections indicate that by the end of the 14th Five-Year Plan, some public sectors may exceed a 70% penetration rate for electric vehicles [4] - In terms of internationalization, China's specialized vehicle exports are projected to reach 52,100 units in 2024, marking a year-on-year increase of 44.6%, with a shift from low-value to high-value products [4] Group 2: Challenges and Opportunities - The specialized vehicle industry faces challenges such as intensified competition and the need for transformation, requiring a shift from "scale cost" to "value innovation" and from "selling products" to "providing services" [7] - The market demand for specialized vehicles is stabilizing at a low level after years of rapid growth, with a shift from "scale construction" to "refined operation" in urban development [7] - The industry is expected to integrate deeply into the "smart city" development strategy, focusing on data interaction, intelligent decision-making, and unmanned operations [7] Group 3: Future Directions - Companies are encouraged to transition products towards cleanliness, intelligence, and platformization, evolving specialized vehicles from mere tools to mobile service platforms [7] - The industry must collectively promote innovation-driven growth, moving from price competition to value creation, and achieving an upgrade from "many weak" to "few strong" players [7][8] - The automation application in the specialized vehicle industry faces challenges due to diverse market demands, necessitating solutions for efficient production line adjustments [10]