突发｜盒马创始人今年2月创立的“派特鲜生”，12月中旬将全部关闭

Core Insights - The pet retail brand "Paiteshengsheng," founded by Hou Yi, is facing significant operational challenges, leading to the decision to close all physical stores by mid-December 2023 while maintaining online operations [1][5][7] Group 1: Business Performance - "Paiteshengsheng" opened its first store on February 22, 2023, with plans to establish 100 stores in Shanghai, focusing on new retail and discount strategies [3] - Despite initial expansion, seven out of ten stores have already been reported as closed or paused, indicating low customer traffic and poor sales performance [1][3] - The brand secured $25 million in angel funding in May 2023, aimed at product innovation and supply chain development, but the anticipated growth has not materialized [3][5] Group 2: Market Dynamics - The pet economy in China is projected to exceed 300 billion yuan by 2024, with a 7.5% growth in urban pet consumption [7] - The concept of pet-friendly shopping malls is gaining traction, with a 2.1% increase in pet-related retail space in Shanghai shopping centers [7] - However, the operational model of "Paiteshengsheng," which mimics fresh food retailing, may not align with the dietary needs of pets, leading to potential customer dissatisfaction [8] Group 3: Consumer Behavior - The brand's strategy to allow pets in-store and promote social interaction may not resonate with all pet types, particularly cats, which tend to be less social [8] - High operational costs, including rent and labor, alongside competition from e-commerce, are significant challenges for physical retail [8] - The reliance on low-priced, small-packaged products necessitates high sales volumes for profitability, which may not be achievable in the current market context [8]