Ren Min Wang·2025-11-17 05:32Core Viewpoint - The article emphasizes the importance of the "Two Rural" strategy initiated by China Life Insurance to enhance rural financial services and support the national rural revitalization strategy, particularly in the context of the 14th Five-Year Plan's concluding year [1][2]. Group 1: Strategic Initiatives - China Life Insurance has launched the "Two Rural Revitalization" strategic plan to develop rural areas as independent business platforms, focusing on diversified sales, comprehensive services, and brand promotion [1]. - The "Two Rural Star Production Unit System" aims to establish a graded evaluation and construction system for all rural grassroots outlets, ensuring coordinated development and resource allocation [2]. - The "Two Rural Revitalization Model Room Construction" focuses on creating benchmark outlets that excel in development willingness, performance indicators, and innovative models, supported by special policies and funding [2]. Group 2: Infrastructure and Service Improvements - The transformation of previously outdated rural outlets has led to improved facilities and services, creating a welcoming environment for customers and enhancing the overall service experience [3]. - China Life has implemented hardware upgrades in rural outlets, including detailed regulations for design and equipment, and established "Love Stations" to provide convenient services [4]. - The integration of government and insurance services at rural outlets has streamlined processes for residents, such as health insurance payments, significantly reducing the need for travel [5]. Group 3: Product and Service Diversification - The company has recognized the growing insurance needs of rural residents and has innovated its service model by collaborating with local property insurance companies to create a blended insurance service approach [6]. - Successful examples include partnerships between life and property insurance branches, enhancing service efficiency for rural populations [6]. - The ongoing development of rural outlets is characterized by strong management practices, substantial investment, and innovative approaches, aligning with national rural revitalization goals [6]. Group 4: Community Engagement and Trust Building - The upgrades in service and infrastructure have fostered trust and satisfaction among rural residents, with tangible benefits such as accessible services and clear policy communication [7]. - The commitment to local service delivery and community integration has positioned China Life as a key player in promoting inclusive financial services in rural areas [7].