Walmart(US:WMT) Sou Hu Cai Jing·2025-11-17 05:38Core Insights - Sam's Club in China has achieved significant growth, with nearly 9 million members contributing over 100 billion in revenue, making it the first foreign retail company in China to surpass this milestone [2][24] - However, Sam's Club is facing an unprecedented trust crisis due to declining product quality and changes in its selection strategy, leading to customer dissatisfaction and loss of membership [5][10] Group 1: Business Performance - Sam's Club has shifted its strategic focus towards growth and profitability, moving away from its previous cautious approach in first-tier cities [2] - The company has expanded its membership base significantly, with membership numbers increasing from approximately 300,000 in 2019 to 9 million in 2024 [14][29] - Sam's Club's revenue in China is projected to account for nearly two-thirds of Walmart China's overall performance [24] Group 2: Customer Experience and Trust Issues - Customers have reported a decline in product quality, particularly in self-branded items, leading to complaints about inferior products and a lack of trust [10][22] - A significant number of complaints on platforms like Black Cat Complaints highlight issues with food quality, including moldy products and foreign objects in baby formula [10] - Many members are choosing not to renew their memberships due to dissatisfaction with product quality and the perception that the brand is moving towards lower-quality, domestically sourced products [22][33] Group 3: Competitive Landscape - The rapid expansion of Sam's Club has led to increased pressure on product quality and selection, with a shift towards a more aggressive, KPI-driven internal culture [18][20] - Competitors such as Costco and local brands like Hema and Aldi are gaining traction by offering similar products with better quality and pricing strategies [30][32] - The market for warehouse-style membership stores is becoming increasingly crowded, with new entrants and established brands enhancing their offerings to attract consumers [27][30]