Core Concept - The article highlights the "October Birth Rice" annual charity initiative launched by the company, which aims to celebrate new life by gifting rice equal to the weight of newborns to participating mothers [1][3]. Group 1: Charity Initiative - The "October Birth Rice" initiative invites 100 expectant mothers with due dates in October to participate, providing them with a special gift of rice that matches their baby's weight [1][3]. - This initiative symbolizes a connection between life and nature, emphasizing the joy of new beginnings and the importance of honoring life [3][5]. Group 2: Corporate Social Responsibility - The initiative reflects the company's commitment to corporate social responsibility, using its expertise in the food sector to create a meaningful connection between product quality and charitable values [5][7]. - By integrating quality products with social initiatives, the company fosters a strong emotional bond with consumers, transforming social responsibility from an abstract concept into a tangible experience [5][7]. Group 3: Company Background and Achievements - Established in 2011, the company has evolved from a regional rice producer to a household food innovation brand, maintaining a focus on quality throughout its growth [5][7]. - The company has achieved significant market recognition, serving 140 million Chinese households and leading in sales of Northeast rice and corn categories for six and two consecutive years, respectively [7].
从产品到情感共鸣：十月稻田以“诞生米”公益致敬新生命