从国家规范到品质实践:招商蛇口在高交会C³未来建筑大会发布 “好房子”政策落地新范式

Core Viewpoint - The 27th High-Tech Fair C³ Future Architecture Conference highlighted the launch of the "Good House" quality standards by China Merchants Shekou, emphasizing the integration of real estate, design, construction, technology, and solutions to promote high-quality development in the industry [3][4][7]. Group 1: Event Overview - The conference took place on November 14, 2025, at the Shenzhen International Convention and Exhibition Center, featuring participation from over 5,000 enterprises and international organizations [3]. - The event was guided by various authoritative institutions and attended by around 400 representatives from government, industry, and media [4]. Group 2: Industry Context - 2025 marks a pivotal year for China's housing construction, transitioning from "housing for all" to "quality housing," with the "Good House" concept included in the government work report for the first time [7]. - The real estate market is currently undergoing significant adjustments, with a focus on enhancing residential quality and services as a means to achieve high-quality development [7]. Group 3: Company Initiatives - China Merchants Shekou's "Good House" quality standards aim to translate national policies into actionable housing solutions, reflecting the company's 46 years of experience in the residential sector [9][28]. - The company has developed a comprehensive system that includes seven dimensions and 485 technical details to address the evolving needs of customers [27]. Group 4: Quality Standards Framework - The "Good House" framework encompasses seven key dimensions: safety, comfort, sustainability, intelligence, craftsmanship, aesthetics, and service, each supported by specific technical modules [12][13][15][17][19][21][23][25]. - The initiative aims to create a holistic living experience that integrates safety, health, environmental sustainability, and smart technology into residential spaces [12][19][27]. Group 5: Future Directions - China Merchants Shekou plans to continue expanding the "Good House" standards across various cities, contributing to the high-quality development of the real estate sector and enhancing the living experience for families [33]. - The company emphasizes the importance of technological innovation and human-centered design in meeting the evolving demands of modern living [33].