中建智地与越秀“握手言和” 黄杉木店两项目将联合操盘

Core Insights - The "Twin Stars" project in Beijing's Chaoyang district, which generated over 10 billion yuan on its opening day, is facing disputes over operational rights, drawing market attention [1][5] - After negotiations, the stakeholders of the two projects have reached an agreement to jointly manage marketing efforts moving forward [5][6] Project Details - The two projects are part of a 12.6 billion yuan land acquisition in April 2023, with a floor price of 54,500 yuan per square meter, setting a record for total price in Chaoyang [2] - The projects include residential and educational facilities, with specific land areas and building specifications outlined for each plot [2][3] Sales Performance - The "Zijing Chenyuan" project achieved a total sales amount of 5.65 billion yuan on its opening day, while "Puyue" sold 4.565 billion yuan worth of units [4] - As of now, "Zijing Chenyuan" has a sales rate of 14.7% with an average transaction price of 98,500 yuan per square meter, while "Puyue" has a sales rate of 31% with an average price of 99,600 yuan per square meter [4] Market Competition - The competition in the Chaoyang district is intensifying, with multiple new projects being launched, including those from Poly and China Resources, which are also targeting similar high-end customer segments [8][9] - The area has seen a continuous increase in land supply, with several plots being released for development this year, contributing to the competitive landscape [8]