AI CRM迎来中国首标：中国信通院牵头制定行业新基准

Core Insights - The article discusses the transformation of Customer Relationship Management (CRM) into an AI-driven system, emphasizing its role as a central nervous system for enterprises in the digital age [2][5] - SalesEase, a leader in the industry, has collaborated with the China Academy of Information and Communications Technology (CAICT) to establish the first AI CRM research report and selection standard framework in China, marking a significant milestone in the digital transformation of enterprises [5][10] Industry Overview - The evolution of CRM over the past two decades reflects the broader digitalization journey of enterprises, transitioning from a "record system" to a "process system," and now to an "intelligent partner" powered by AI [5][6] - Traditional CRM focuses on efficiency, while AI CRM emphasizes growth through dynamic customer profiling, predictive modeling, and automated task execution [5][6] AI CRM Characteristics - AI CRM differs from traditional CRM in several dimensions, including a shift from process-driven to insight-driven paradigms, and from static data to integrated, dynamic data [6] - The article outlines the "pain point triangle" for AI CRM selection, highlighting the need for standards to define AI CRM, assess its intelligence level, and guide product selection [7] SalesEase's Role - SalesEase has been recognized as a standard setter in the CRM industry, having established a comprehensive AI CRM evaluation model in collaboration with CAICT, which includes a multi-dimensional assessment framework [10][13] - The company has a long-standing commitment to AI, having built a native AI platform that integrates seamlessly with enterprise data and processes, ensuring data security and compliance [8][9] Technological Integration - The integration of AI capabilities within SalesEase's CRM system is based on a PaaS architecture, allowing for continuous learning and evolution of the AI system [11][12] - The collaboration with Tencent enhances SalesEase's AI CRM capabilities, providing advanced model training, knowledge enhancement, and security features [11][12] Market Impact - SalesEase's AI CRM has been successfully implemented in various leading enterprises, demonstrating its effectiveness in transforming AI from a concept into a tangible productivity tool [10][13] - The establishment of standards by CAICT and SalesEase is seen as a guiding signal for the future of enterprise-level AI in China, positioning the country as a reference point in the global intelligent CRM landscape [13]