华润置地润伙伴营销共创计划全国首发

Core Insights - The conference marks the launch of China Resources Land's innovative marketing co-creation model, aiming to break traditional boundaries and explore new paths for collaborative development [1][15] - The event emphasizes "co-building and co-winning," gathering over 250 key partners from various sectors to enhance resource sharing and long-term communication mechanisms [3][9] Group 1: Event Overview - The first "Run Partner Marketing Co-Creation Conference" was held in Hainan, focusing on collaboration among core partners [1][15] - Participants included owners, property partners, media partners, and brokers, all contributing significantly to the marketing business development [3] Group 2: Experience and Engagement - Partners engaged in a two-day deep dive into Hainan projects, experiencing the cultural and tourism service system [5] - The event featured local cultural performances, enhancing the sense of community and appreciation among partners [5] Group 3: Confidence and Recognition - The conference aimed to instill confidence and a sense of belonging among partners through multi-dimensional content presentations [9] - Awards were presented to various partner categories, recognizing their contributions and establishing a model for collaboration [11] Group 4: Marketing Strategy - The conference introduced a comprehensive marketing co-creation plan, integrating internal and external resources to enhance customer engagement and collaboration [12][13] - Key pillars of the plan include secure cooperation guarantees, efficient transaction tools, and shared value rights, addressing partners' needs with tailored solutions [13] Group 5: Future Outlook - The conference is positioned as the starting point for an annual industry event, with plans to expand the marketing co-creation initiative across different regions [15]