商务部等7部门：鼓励创建区域公用品牌，引导头部企业与国际时尚品牌合作

Core Viewpoint - The Ministry of Commerce and six other departments have issued a notice to promote the "East Silk West Solid" initiative in the silk industry, focusing on enhancing brand competitiveness and integrating various resources to elevate the industry's global presence [1] Group 1: Brand Development - The initiative emphasizes the implementation of a trademark brand strategy to strengthen brand competitiveness within the silk industry [1] - It encourages the creation of regional public brands and guides leading enterprises to collaborate with international fashion brands [1] - The goal is to accelerate integration into the global high-end textile value chain and establish Chinese consumer brands [1] Group 2: International Exposure - The notice supports enterprises in participating in international professional exhibitions such as Milan Fashion Week and Paris Home Show [1] - It includes the establishment of overseas brand display centers to enhance the international visibility and influence of brand enterprises [1] Group 3: Heritage and Standards - The initiative aims to strengthen the demonstration creation of time-honored Chinese brands within the silk industry [1] - It involves the exploration of a silk trademark brand value evaluation system and activities to enhance brand value [1]