机构：冰雪游搜索量上升，北京位居热门目的地榜首

Group 1 - The core viewpoint of the articles highlights a significant increase in interest and bookings for winter tourism, particularly for "ice and snow routes" in China, with notable growth in searches and reservations for specific routes and destinations [1][2] Group 2 - The search volume for the "Chengdu to Urumqi" route has increased by 48% year-on-year, while popular routes include "Shanghai to Harbin," "Shenzhen to Beijing," and "Guangzhou to Harbin" [1] - The top 10 destinations for winter tourism include Beijing, Zhangjiakou, Urumqi, Altay, Changchun, Baishan, Tianjin, Harbin, Shenyang, and Chengdu, indicating a trend of increased interest across various regions [1] - In Beijing, the overall tourism booking volume has increased by 15% since November, with a nearly 90% surge in searches related to "Beijing skiing" [1] - Zhangjiakou has experienced a surge in visitor numbers, with a 275% increase in daily search volume for "Chongli ski tickets," and hotel and accommodation bookings have risen by 12% [2] - Nearly half of the visitors to Zhangjiakou are from the post-95 generation, with Beijing tourists contributing over 20% of the total visitor flow [2] - Some popular ski routes are currently offering low prices, with tickets from Beijing to Harbin starting at 300 yuan, Shanghai to Changchun at 280 yuan, and Sanya to Beijing at 370 yuan [2]