假日经济及电商大促驱动，10月社零增长2.9%！消费ETF(159928)再跌0.59%弱势两连阴，近5日净流入超6.4亿元！机构:CPI转正催生内需拐点预期

Market Overview - A-shares experienced a decline today, with the consumer sector facing a second consecutive day of pullback, as the Consumer ETF (159928) fell by 0.59% with a total trading volume exceeding 650 million yuan [1] - The Consumer ETF (159928) saw a net inflow of over 640 million yuan in the past five days, and as of November 14, its latest scale surpassed 22 billion yuan, leading its peers significantly [1] ETF Performance - The Hong Kong Stock Connect Consumer 50 ETF (159268) also declined by 0.3%, with a total trading volume exceeding 42 million yuan, and it has attracted over 1 billion yuan in the last 20 days, maintaining a leading position among similar funds [4] Valuation Insights - The Consumer ETF (159928) has a TTM price-to-earnings ratio of 20.42 as of November 14, which is at the 6.75% percentile of the past decade, indicating it is cheaper than 93% of the historical time frame, suggesting high valuation attractiveness [3] Consumer Spending Trends - In October, the total retail sales of consumer goods increased by 2.9% year-on-year to 4.6 trillion yuan, slightly above the consensus expectation of 2.7%, with growth impacted mainly by a slowdown in automotive and home appliance sales [7] - The holiday economy from the National Day and Mid-Autumn Festival contributed to a recovery in offline consumption, with restaurant income and retail sales increasing by 3.8% and 2.8% year-on-year, respectively [8] Sector Performance - The demand for gold and silver jewelry surged by 37.6% year-on-year in October, driven by record-high international gold prices, which enhanced the investment appeal of these products [9] - The performance of various consumer categories showed structural differentiation, with furniture and communication equipment seeing significant growth, while home appliances faced a decline [9] Future Outlook - The market demand is expected to continue its recovery, with policies aimed at boosting consumption and expanding the supply of quality consumer goods and services [10] - Investment recommendations include focusing on sectors benefiting from holiday economies, domestic brands with competitive pricing, and durable goods with high export ratios and dividend characteristics [10][11]