Core Viewpoint - Guozheng International has initiated coverage on Shoujia Technology (00103), identifying it as a leading enterprise in China's steel cord industry with strong shareholder backing and the unique capability to upgrade its steel cord products to robotic tendons. The target price is set at HKD 5.0, with an initial rating of "Buy" [1][5]. Company Overview - Shoujia Technology, established in 1991 and listed on the Hong Kong Stock Exchange in 1992, is one of the first steel cord manufacturers in China. Its products are widely used in the automotive tire sector, maintaining long-term stable partnerships with leading domestic and international tire companies. The company plans to expand its steel cord production capacity to over 300,000 tons by upgrading existing facilities and exploring overseas acquisition opportunities [2]. New Business Development - The company aims to develop robotic tendons by leveraging its existing steel cord production technology and investing in specialized robotic tendon production equipment by 2025. Shoujia Technology has already initiated a joint research and development collaboration with Xingchen Intelligent for tendon production. The company is expected to benefit from strong support from Shougang Group, which has extensive investments in the robotics sector [3]. Financial Forecast - Guozheng International projects Shoujia Technology's revenue to reach HKD 2.42 billion, HKD 2.58 billion, and HKD 2.79 billion from 2025 to 2027, reflecting year-on-year growth of 0.9%, 6.8%, and 8.0% respectively. The net profit attributable to shareholders is expected to be HKD 56.86 million, HKD 70.86 million, and HKD 87.41 million, with growth rates of 79.7%, 24.6%, and 23.4% (excluding acquisitions) [4]. Investment Recommendation - The company is recognized as a leader in the steel cord industry with strong shareholder support and the capability to transition to robotic tendon production. Compared to A-share counterpart Daye Co., Ltd. (603278), which has a projected PE of 45.3 for 2025, Shoujia Technology's PE is significantly lower at 32.1. A DCF valuation estimates the company's market value at HKD 2.61 billion, corresponding to a share price of HKD 4.9, indicating a 43% upside potential from the current price. Therefore, the initial rating is "Buy" [5].