Sou Hu Cai Jing·2025-11-17 09:41Core Viewpoint - Lei Jun, the founder of Xiaomi, has publicly addressed the controversy surrounding the statement "Xiaomi cars prioritize aesthetics over safety," emphasizing that safety is the foundation and premise of their vehicles [3][5]. Group 1: Incident Background - The controversy originated from a misinterpretation of Lei Jun's comments during a 2024 interview, where only part of his statement was shared, leading to public skepticism about the safety of Xiaomi cars [3][5]. - Lei Jun's response highlighted the issue of misrepresentation, stating that many people have distorted his words, which has contributed to the negative perception of Xiaomi's automotive safety [5]. Group 2: Marketing Challenges - This is not the first time Xiaomi has faced such backlash; Lei Jun previously mentioned that Xiaomi has become one of the most criticized car manufacturers online since the launch of their vehicles [6]. - Xiaomi's marketing strategy, often referred to as "Mi-style marketing," has sparked both interest and controversy, particularly due to the phenomenon of "small print literature," where important details are downplayed in promotional materials [6][8]. Group 3: Shift in Marketing Strategy - In light of the current public relations challenges, Xiaomi appears to be seeking a transformation in its marketing strategy, moving towards a greater focus on technology research and development as the automotive business matures [10]. - The company is attempting to find a new balance between marketing and product quality, recognizing that past marketing tactics may no longer be effective as the brand grows [10].