首旅酒店：2025年计划新开酒店1500家，深化属地化运营和数字化管理

Core Viewpoint - The company plans to accelerate its hotel opening pace and enhance its management and operational efficiency by 2025, focusing on various strategic initiatives to strengthen its market position and improve guest experiences [1] Group 1: Strategic Initiatives - The company aims to open 1,500 new hotels in 2025, utilizing a "local deep cultivation" strategy to focus on regional market development and refine market layout [1] - There is an emphasis on innovating hotel product offerings and upgrading existing products to align with brand identity, targeting a younger, fashionable, and intelligent hotel brand image [1] - The company will deepen localized operations and implement diverse marketing activities to enhance core customer acquisition efforts [1] Group 2: Operational Enhancements - The company is committed to improving guest experiences by building differentiated service competitiveness [1] - A multi-dimensional growth engine will be constructed through a comprehensive user strategy [1] - The focus will be on digital management and optimizing management efficiency to enhance hotel development and operational effectiveness [1]