掘金冰雪，功夫在“雪外”

Core Insights - The competition in ice and snow tourism is shifting from a focus on natural resources to a multidimensional contest involving facilities, business models, and services [1][2] - The traditional "watching snow" and "playing in snow" models are no longer sufficient to meet the diverse market demands, prompting a need for transformation and new growth points in the industry [1][3] - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, presenting new opportunities for development [3] Group 1: Northern Region Developments - Northern provinces are enhancing their ice and snow tourism by investing in sports venues, creating festival brands, and hosting high-end events to attract international brands [1] - Jilin Province plans to hold over 800 cultural and tourism activities, establishing a diversified product system that combines traditional attractions with emerging business models [1] - Heilongjiang Province is developing unique festival matrices such as "Ice and Snow Cultural Month" and "Celebrating the New Year in Museums" [1] Group 2: Southern Region Innovations - Southern regions are leveraging technology and creativity to develop ice and snow tourism in areas without natural snow, exemplified by the indoor ski resort in Shenzhen [2] - The indoor ski resort in Shenzhen offers a composite commercial ecosystem that includes professional skiing, immersive snow experiences, and leisure activities, catering to year-round tourism [2] - The expansion of ice and snow tourism is increasingly incorporating diverse elements beyond just snow, including performing arts, cuisine, cultural heritage, and digital technology [2] Group 3: Industry Trends and Future Outlook - The ice and snow industry is evolving towards high-quality development through innovation and integration, which are essential for long-term sustainability [3] - The focus on "snow outside" activities is crucial for maximizing the value of cold resources and ensuring the industry's growth [3]