抖音加强医美内容治理，10.6万个直播间因违规宣传被处置

Core Insights - Douyin's life service has launched a special action to combat illegal promotion of medical and beauty services in live streaming, resulting in significant enforcement outcomes [1] Group 1: Regulatory Actions - Over 23,000 violators have had their live streaming group buying permissions suspended for more than 30 days, with 605 individuals banned for 180 days due to severe violations [1] - More than 106,000 live streaming rooms have been interrupted due to illegal promotions [1] Group 2: Violations and Tactics - Some influencers have used disguised terms, misleading speech, comment section guidance, and background boards to bypass platform regulations, promoting banned or restricted products and services such as "UK enhancement," "water light needle," "photonic skin rejuvenation," "eyebrow washing," and "laser pigment removal" [1] - These actions not only violate relevant laws and regulations but also severely breach platform rules, negatively impacting consumer experience [1] Group 3: Risk Management - In the first half of the year, the platform established a risk identification system and conducted special rectification actions, addressing violations from 1,517 medical beauty businesses [1]