SIASUN(SZ:300024) 3 6 Ke·2025-11-17 10:33Core Insights - The entry of DJI and Leifen into the smart cleaning market, particularly in the floor washing machine segment, indicates a growing competition in an already crowded field [1][26] - The smart cleaning appliance market in China is projected to reach a sales volume of 42.3 billion yuan in 2024, with a year-on-year growth of 24.4% [3][8] - The penetration rate of washing machines in the domestic market is currently at 3.1%, suggesting significant room for growth [6][13] Market Overview - The smart cleaning appliance market is experiencing rapid growth, with the number of washing machine models increasing from 481 in 2022 to over 1,042 in 2024 [8] - The market size for floor washing machines is expected to reach 8 billion yuan in the first half of 2025, while the vacuum cleaner market is at 2.8 billion yuan [6][13] - The competitive landscape is intensifying, with major players like Stone, Ecovacs, and Chase vying for market share [15][20] Competitive Dynamics - The market is witnessing a consolidation trend, with a decrease in the number of washing machine brands despite the overall market growth [13][15] - The leading brands in the vacuum cleaner market include Stone (20.7%), Ecovacs (13.9%), and Chase (12.3%), collectively holding 64.8% of the market share [13][15] - Traditional home appliance giants like Midea and Haier are also entering the smart cleaning space, indicating a shift towards integrating smart cleaning products into their broader product lines [18][20] Future Prospects - The smart cleaning market is seen as a key entry point for home robotics, with expectations of significant growth in the coming years [27][29] - The global market for smart home cleaning robots is projected to ship 32.1 million units by 2025, reflecting a year-on-year growth of 28.2% [32] - The ongoing technological advancements in robotics and AI are expected to further enhance the capabilities and market penetration of smart cleaning products [32]