Cliffs(US:CLF) Forbes·2025-11-17 11:20Core Viewpoint - Cleveland-Cliffs (CLF) has seen a 25% decline in its share price over the last month, despite previous positive trade-policy news and expectations for a revival in automotive-steel demand [2][5]. Company-Specific Challenges - The decline in CLF's stock is attributed to a combination of company-specific challenges and broader economic headwinds, indicating a reassessment of risks rather than just opportunities [5]. - In Q3 2025, CLF reported revenues of approximately US$4.7 billion, down from US$4.9 billion in Q2, with an adjusted net loss of US$223 million, or US$0.45 per diluted share [9]. - The average net selling price per ton in the steel-making division was US$1,032 in Q3, a slight decline from US$1,045 a year prior, despite an increase in shipment volumes to 4.0 million net tons [9]. External Demand & Macroeconomic Risks - The steel industry is facing cyclical demand challenges across construction, manufacturing, and automotive sectors, along with competition from imports [9]. - Investor confidence is wavering due to the discrepancy between CLF's strategic vision and execution, as the company continues to operate at a loss and provides cautious guidance [9]. Strategic Initiatives - CLF is assessing the potential for rare-earth minerals at mining locations in Michigan and Minnesota and has a memorandum of understanding with a significant global steel producer, which could enhance growth if finalized [10]. - Approximately 30% of the steel-making revenues in Q3 came from the automotive sector, highlighting the importance of automotive recovery for CLF's performance [10]. Financial Stability & Liquidity Management - CLF concluded Q3 2025 with around US$3.1 billion in consolidated liquidity, which provides some safety amid ongoing losses and the cyclical nature of steel production [7][10]. - The company aims for cost reduction targets of approximately US$50 per ton compared to 2024, which are critical indicators to monitor for financial stability [10].