JD(US:JD) Xin Lang Ke Ji·2025-11-17 11:14Core Insights - JD.com has launched the second phase of its "Treasure City" initiative in Sanya, offering promotional deals such as 1 yuan tickets to 5A scenic spots and 199 yuan hotel discounts from November 17 to 30 [1] Group 1: Partnership and Economic Impact - The partnership between JD.com and the Sanya municipal government is described as deep-rooted and fruitful, contributing significantly to the high-quality development of Sanya's economy and society [1] - The Sanya government emphasizes the importance of this collaboration in linking technology innovation with the local tourism industry [1] Group 2: "Treasure City" Initiative - The "Treasure City" initiative was launched by JD Travel in September 2025, aiming to collaborate with local tourism bureaus to identify unique cities and enhance user experiences [1] - The first city selected for this initiative was Lishui, Zhejiang, known for its ecological significance, where a strategic partnership with the local tourism sector was established [1]