网红摊贩霸屏热搜！四千万从业者崛起，地摊经济撑起 37 万亿市场、

Core Insights - The grassroots vendor economy has gained significant popularity in 2023, with ordinary street vendors becoming internet sensations, driven by a large group of 30-40 million practitioners and a city development logic that seeks vitality from the grassroots [2][4]. Policy Changes - The resurgence of the street vendor economy began with a policy shift in early 2023, where cities like Shenzhen and Hangzhou moved from a complete ban on vendors to allowing regulated operations, revitalizing previously marginalized street vendors [4][5]. Market Growth - The market size of China's street vendor economy is projected to grow from 22.59 trillion yuan in 2018 to 37.54 trillion yuan by 2024, with an estimated 12-18 million registered vendors and an additional 10-20 million unregistered vendors [5]. Popularity of Vendors - Recent popular vendors have followed a similar path to fame, characterized by affordability, freshness, diligence, and professionalism, leading to their rise on social media platforms [6][10]. Vendor Success Stories - Notable vendors like "Jumping Brother" and "Chicken Brother" gained massive followings through unique selling propositions and media coverage, transforming their personal brands into local economic drivers [10][11]. Individual Upgrades - The street vendor economy is evolving from a basic form of private enterprise to more formalized business structures, with policies supporting vendors in registering as individual businesses, thus enhancing their social recognition and economic contributions [13][14]. Long-term Viability - While the initial hype around popular vendors may fade, the street vendor economy continues to provide significant value through job creation and economic vitality, moving towards a more regulated and branded development model [16].