American Rebel(US:AREB) Globenewswire·2025-11-17 12:00Core Viewpoint - American Rebel Holdings, Inc. is expanding its distribution of American Rebel Light Beer into western Pennsylvania through a partnership with Wilson McGinley, marking a significant step in its national growth strategy [1][6]. Distribution Strategy - The official launch of American Rebel Light Beer is scheduled for November 17, 2025, focusing initially on the On-Premise channel, such as bars and restaurants, followed by an Off-Premise rollout during the holiday season [2][8]. - The partnership with Wilson McGinley is part of a broader national rollout strategy, following successful engagement at the 2025 National Beer Wholesalers Association Annual Convention, where American Rebel identified numerous partnership opportunities [6][8]. Market Significance - Pennsylvania is highlighted as a key market due to its historical significance in American independence, making it a fitting location for the launch of a brand that embodies patriotic values [3][5]. - The region has a population of over 2.4 million residents across nine counties, providing a substantial platform for the introduction of American Rebel Light Beer [10]. Brand Positioning - American Rebel Light Beer is positioned as a Premium Domestic Light Lager, with a focus on quality ingredients, containing approximately 100 calories, 3.2g of carbs, and 4.3% ABV per 12oz serving [14]. - The brand emphasizes values of liberty, loyalty, and respect for American heritage, aligning with the patriotic sentiment of the target market [4][5]. Distribution Partner Profile - Wilson McGinley, established in 1949, is a family-owned beverage distributor with a strong reputation in western Pennsylvania, recognized for its quality and service [9][12]. - The company operates from a modern facility and represents over 150 brands, making it well-equipped to support the introduction of American Rebel Light Beer [10][13].