《鬼灭之刃》首周末票房破3.7亿，IP联名热下“破圈”难题？

Core Insights - The film "Demon Slayer: Infinity Castle Chapter 1" has achieved significant box office success, with pre-sale tickets exceeding 1.81 billion, setting a record for imported animated films in China [1][3] - The film's first-day box office surpassed 100 million, with a notable contribution from IMAX and Dolby screenings, indicating strong audience demand [3] - Globally, the film has accumulated over 797.9 million viewers and approximately 675 million USD in total box office, ranking among the top five films of 2025 [4] Box Office Performance - The film debuted as the box office champion for November, with a first weekend gross of 372 million, although total box office predictions have been slightly adjusted downwards [4][16] - The midnight screening grossed 18.84 million, marking the second-highest midnight box office for imported animation [3] Market Context - The success of "Demon Slayer" reflects a growing trend of Japanese animated films performing well in the Chinese market, contrasting with the decline of Hollywood superhero films [5] - Other successful Japanese films have also contributed to this trend, with notable box office figures from titles like "The First Slam Dunk" and "Suzume" [5] Production Quality - The film's production quality, led by Ufotable, has been highlighted as a key factor in its success, with high standards in animation, music, and voice acting [6] - The animation combines hand-drawn and 3DCG techniques, creating a visually stunning experience that enhances audience engagement [6][7] Fan Engagement and Marketing - The film's release has sparked significant fan engagement, with promotional events and collaborations designed to attract the anime community [9][10] - Special edition merchandise and promotional strategies have been employed to cater to the fanbase, driving additional interest and ticket sales [10][11] Economic Impact - The "Demon Slayer" franchise has demonstrated substantial economic influence, with previous films generating significant revenue and leading to a surge in related merchandise sales [12][15] - The film's release is expected to further stimulate the market, with projections indicating a potential box office range of 500 million to 800 million [16]