Bei Jing Shang Bao·2025-11-17 11:59Core Viewpoint - JD.com has officially launched its fresh beverage brand "Qixian Coffee," aiming to enhance coffee consumption in China, with plans to cover major urban areas in Beijing by the end of this year [1][2]. Group 1: Product Launch - The launch event for Qixian Coffee took place at the third JD.com wine tasting event in Sanya [1][2]. - JD.com founder and chairman Liu Qiangdong emphasized that Qixian Coffee will use only fresh milk to provide a fresher, tastier, and healthier coffee experience [1][2]. Group 2: Expansion Plans - Qixian Coffee is currently being rolled out in Beijing, with a steady expansion rate of 3 to 5 new stores opening each week [1][2]. - The brand is actively recruiting partners nationwide to facilitate its growth and increase overall coffee consumption across the country [1][2].