2 1 Shi Ji Jing Ji Bao Dao·2025-11-17 12:31Core Insights - Liu Qiangdong, founder and chairman of JD Group, showcased his culinary skills at the third JD wine tasting event, indicating JD's new strategic focus on the food and beverage sector, including coffee and travel [1][2] Group 1: Food and Beverage Strategy - Liu Qiangdong prepared local dishes, emphasizing JD's integration of local flavors with its manufacturing capabilities, particularly in the context of its supply chain [2] - JD is leveraging a C2M (Customer-to-Manufacturer) model to enhance its supply chain, as seen in the collaboration with GAC and CATL for the "National Good Car" initiative [2] - The introduction of "Seven Fresh Coffee" aims to differentiate itself in the coffee market by using fresh milk instead of cream, aligning with the brand's health and authenticity positioning [4] Group 2: Travel and Tourism Initiatives - The event in Sanya marked the launch of JD Travel's "Treasure City" plan, which aims to collaborate with local governments to enhance tourism experiences and offer exclusive deals to attract visitors [3] - JD's strategy includes integrating its supply chain with local tourism industries to optimize consumer experiences and stimulate travel consumption [3] Group 3: Brand and Market Positioning - JD is adopting a "super supply chain + scenario-based experience" approach to create new growth opportunities, maintaining a customer-first philosophy throughout its evolution [5] - The wine tasting events serve as a platform for direct customer engagement and brand value communication, reinforcing JD's commitment to innovative marketing strategies [5]