现房销售渐次推进，深圳再挂“现售”地块

Core Viewpoint - The article discusses the acceleration of "existing house sales" in Shenzhen, highlighting the city's proactive approach compared to other first-tier cities in China, which have not yet implemented such measures extensively [1][4]. Group 1: Current Developments - Shenzhen's Planning and Natural Resources Bureau has recently listed a piece of land for full existing house sales, located in the Futian Meilin area, with a land area of 4,994 square meters and a starting price of 480 million yuan [1][3]. - This is not the first instance of Shenzhen promoting existing house sales; the city has been a pioneer since 2016, with multiple land parcels designated for this purpose in recent years [2][3]. Group 2: Market Context - The current market environment favors existing house sales as it allows buyers to see the product before purchase, thus facilitating decision-making [2][4]. - The proportion of existing house sales is increasing in Shenzhen, with 30.9% of new residential sales in the first half of the year being existing houses, indicating a shift in buyer preferences [7]. Group 3: Industry Implications - The shift towards existing house sales imposes higher operational requirements on real estate companies, as it affects cash flow and financing costs, favoring more stable and professional firms [2][4]. - The ongoing exploration of existing house sales aligns with national policies aimed at reforming real estate development and sales systems to enhance buyer protection and reduce delivery risks [5][6]. Group 4: Future Outlook - The trend of promoting existing house sales is expected to continue, particularly in cities with high inventory levels, while areas with lower inventory may face challenges in supply-demand balance [8]. - Experts suggest that existing house sales could boost market confidence, especially in high-quality projects in hot urban areas, while also addressing issues in regions with high inventory and weak buyer confidence [7][8].