欧莱雅中国的投资公司首投本土护肤品牌

Group 1 - L'Oréal China announced a minority stake investment in the Chinese skincare brand LAN, marking its second investment in the skincare sector this year after investing in Chando [2] - The investment is made through L'Oréal China's first investment company, Shanghai Meici Fang Investment Co., Ltd., which is also its first investment in a local skincare brand [2] - LAN was established in 2019 in Hangzhou and focuses on simplified skincare and molecular oil extraction concepts, having completed over 200 million yuan in financing between 2020 and 2021 for product development and brand building [2][3] Group 2 - LAN's Tmall flagship store achieved 200 million yuan in annual revenue within its first year, with core products generating over 20 million yuan in sales within four months of launch [2] - The brand differentiates itself by focusing on concept output and research investment rather than marketing, emphasizing a "mindset battle" in the domestic skincare market [3] - L'Oréal's investment strategy includes establishing Meici Fang to focus on beauty startups and breakthrough technologies, with LAN being the first local skincare brand in its investment portfolio [3][4]