Novo Nordisk rolls out $349 Wegovy cash price ahead of plan

Core Insights - Novo Nordisk has commenced the sale of its weight-loss drug Wegovy for $349 per month to cash payers, ahead of the previously established timeline with the Trump administration [1] Company Summary - The company is actively marketing Wegovy, a popular weight-loss medication, indicating a strategic move to capitalize on the demand for obesity treatments [1] Industry Summary - The launch of Wegovy at a cash price reflects the growing trend in the pharmaceutical industry towards direct consumer sales, particularly in the weight-loss segment [1]